Portfolio Deep Dives
I am deeply focused on optimizing the end-user experience and continuously refining design systems that empower our team to stay agile, efficient, and responsive to business needs.
Work Examples
I began my career as an engineer specializing in Java, CSS, and HTML and made my way into UX Design. I leverage my diverse skill set to craft comprehensive design solutions for companies of all sizes.
Latest Role:
Sr. UX/UI Designer: Purple.com
Developed UX/UI strategies that aligned business goals with user needs, translating requirements into responsive, user-centric retail designs. By collaborating closely with developers, product managers, and stakeholders, I create designs that seamlessly integrate into complex enterprise tools, ensuring alignment with business needs while prioritizing the user experience.
Skills:
UI/UX Design
Design Systems Management
User Testing
Prototyping
UX Design: Amazon @ Shopbop
My role encompassed anything within the discovery realm on the site - including filters, search and purchase experience. I worked on small optimizations, large multi-page projects as well as maintained and optimized our design system.
Skills:
UX Design
Interaction Design
Design Systems Management
Conducted my own User Research and Analytics
Prototyping with Figma and Invision
Visual Design
UX Designer: Empowered Education
Empowered Education came to me asking to help them bring order to their sites which had no clear design point of view.
I created a complete Design System for two of their most important sites which included type guidelines, grid systems, buttons, iconography and a complete module library which allows their in-house designers to create cohesive landing pages more easily.
Using the new system I created, I re-skinned their entire site. This change made the site easier to understand for users and therefore more profitable.
Skills:
UI/UX Design
Design Systems Management
Lead Designer
UI Design and Visual Communications: Stitch Fix
My role was as Lead Designer - I work with user research to help identify where information felt confusing to users and see which images resonated the most. I partner with engineers, product designers, copy writers, researchers and the marketing designers to create landing pages for the Stitch Fix marketing department to support all marketing campaigns - bringing in new users into Stitch Fix.
Skills:
Visual Design
User Research
CMS Design
UI Design
Marketing Communications
UX/UI Senior Designer: Vionic Shoes
I redesigned the user experience of this main category page to allow for our different categories to be easier to find. In addition to the UX work, I also I would refresh the imagery and hero story monthly as the company's sole in-house UI/UX designer.
Skills:
UI/UX Design
Graphic Design
Email Marketing
Brand Marketing
Senior Designer: Pottery Barn
During my time at Pottery Barn, I went from designing and coding 3 emails a month to 17 email designs per week, over 30 dynamic emails and managed a team of email developers.
Skills:
Visual Design
HTML Development
Email Marketing
Brand Guidelines
Senior Designer: Mens Warehouse
Much of the marketing messages were similar for Men's Warehouse. I worked to create templates and designs that were more exciting to users. Some gave tips and some would showcase various menswear styles.
Skills:
UI Design
Email Marketing
Brand Marketing